What clients say about working with Cafeto
These are real accounts from small business owners in Medellín and Antioquia. We've kept them as they were shared — plain language, honest detail.
← Back to HomeFrom people who've been through it
Artisan baker · Envigado
I'd been running my bakery for four years without really understanding why some months were fine and others felt like a crisis. The Starter Read helped me see that my problem was mostly in how I priced wholesale orders. One conversation, one clear note, and things started to shift.
June 2025
Hair studio owner · Laureles
I tried the Everyday Companion because I wanted someone to talk to each month — not just at moments of panic. It genuinely helped me build steadier habits. The advisor was careful not to overwhelm me, and the checklist from the first session is still on my wall.
May 2025
Auto parts trader · Itagüí
The Growth Study was the right call before I considered expanding. Cafeto went through my numbers carefully and gave me a realistic view of the cash flow gap that would open up if I moved too fast. That kind of honest input is hard to find and worth more than the price.
June 2025
Clothing maker · El Poblado
What I noticed most was that no one tried to sell me anything beyond what I came in for. I booked a single Starter Read, and the advisor suggested that was enough for now. That kind of honesty made me trust the advice more, not less.
July 2025
Plumbing contractor · Bello
I went in expecting a formal meeting with presentations and reports. What I got instead was more like a conversation over coffee — structured, but very human. The notes were short and clear. I've referred three colleagues since then.
May 2025
Food cart owner · Sabaneta
I have a very small operation — just me and one assistant. I wasn't sure an advisor would take me seriously. Cafeto did, and the session was scaled exactly to my situation. No suggestions that would take a much bigger budget to act on.
June 2025
Three client journeys in detail
Everyday Companion · 3 months
Starting point
Patricia had been running her tienda for eight years. Sales were stable but she felt there was never anything left at the end of the month. She couldn't identify where the money was going.
What we worked on
Over three months, we looked at her buying habits, the markup on different product categories, and small daily practices that were quietly draining cash. We adjusted two buying routines and revised pricing on a handful of items.
Where she is now
Patricia says she ends the month with a clearer picture of what happened and why. The changes were small but consistent. She describes the engagement as the first time an outside person looked at her business without making her feel inadequate.
Growth Study · 4 weeks
Starting point
Felipe had more orders than he could handle and was considering hiring a second person. He wasn't sure whether the workload justified it or whether the pricing would support the additional cost.
What we worked on
The Growth Study reviewed his pricing per job type, his current cash flow patterns, and the realistic cost of adding a helper. We also looked at whether some jobs were simply underpriced and absorbing time that wasn't worth it.
Where he is now
Felipe adjusted his prices on two job categories before hiring anyone. The roadmap he received gave him a sequence to follow. He hired a part-time helper four months later, once the cash flow had stabilised at the new pricing level.
Starter Read · one session
Starting point
Marcela runs a one-person bookkeeping practice for small clients. She had a specific question: was her hourly rate too low, and how should she think about raising it without losing clients?
What we worked on
A single Starter Read session looked at her current rates, her client mix, and the way she communicated value. We identified two specific clients where she was significantly undercharging and agreed on a phased approach to adjusting rates.
Where she is now
Marcela increased rates with two clients over six months. Neither left. She says the written summary helped her frame the conversation clearly — she used the specific language from the notes when talking to her clients.
An introductory call takes about 15 minutes and helps us both decide if it's a good fit.
Get in TouchA snapshot of the practice
6+
Years active
200+
Clients served
4.8
Avg. rating
94%
Return rate
Cámara de Comercio de Medellín — Partner Advisor 2023
Listed as a recommended advisory resource for entrepreneurs in Antioquia.
iNNpulsa Colombia — Qualified Advisor 2022
Qualified to support microenterprises under the iNNpulsa SME development framework.
Want to see what a session is like for you?
Start with a Starter Read — one session, a written summary, and a follow-up call.
Book a Session